Web Survey Bibliography
As mobile research becomes a more mainstream offering, it is essential that we design and implement surveys that best interact with participants. This presentation reviews the impact the mobile platform has on survey engagement including selecting the most appropriate technology among mobile internet, and downloading mobile applications, and measuring the impact recency has on survey engagement. Also featured is a discussion on usability and technology issues and tips to enhance mobile survey invitations.
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Web survey bibliography - CASRO 14th Annual Technology Conference (7)
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- The Impact of Technology on Research Quality; 2009; Milla, P.
- Respondent Technology Preferences; 2009; Miller, C.
- Getting In Line with Online: Making Sense of Chat-based Focus Groups, Ethnogrophies, Blogs, and More; 2009; Longo, J.
- Leading Respondents from Social Networks to Surveys; 2009; Chadwick, S.
- Importance of SaaS to Market Researchers; 2009; DeNitto, M. J.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.